Are you a potty mouth? Clean up your act and be like Snoop Dogg chew Orbit gum. Orbit’s new interactive site, GoodCleanFeeling.com, embodies the fresh, fun brand identity. Vanessa, Orbit’s peppy, shiny spokeswoman can help you achieve that good, clean feeling, just as she helped Snoop. The website has a heaven (clean) and hell (dirty) theme and even has the option to have Snoop call you (the pre-recorded message gives you a password to access exclusive parts of the site).
One particularly intriguing feature: When you return to the site, Vanessa greets you like a friend: “Oh good! You decided to come back. Mr. Snoop has been waiting for you! Have fun …
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