Part 1 & 2
A huge trend has risen lately in fashion; The Pop-Up Store. We have been following some of the freshest brands and Collectives popping-up in NY, LA, and London. what a better thing to do when you are visitng a place but throw together a store/ambiance where you can invite and host the people interested in your work. Paper Magazine hasnow taken it to another level. One hour ago I was at the launching of the 24 hour department store installation by Paper Magazine. what a brilliant idea and execution. I have been keeping an eye on their progress all week. They started setting up Monday to be ready by Tonight. i wanted to get there at exactly 6pm to see what it would be like outside, and as I predicted the line was growing fast and people were inpatient. I ran in to snap some pics and tell you guys all about it right away. the energy was great and the exhibitors were awesome. i cant wait to go back in the middle of the night to see what they are up to. Inside you will find exhibitors including Screaming Mimi’s, Opening Ceremony, Citizen-Citizen and many more.

Part 3 & 4
notes by the NatNat

Got there around 1:30 am

…dj going strong…soo many stylish kids smoooooozing with their designer friends who were working…chillen talking fashion crap. I’ve seen all these people….Cobrasnake junkies….Cory Kennedy ofcourse barefoot beggin for a stogi announcing that her cellphone was lost. Not too many people seriosly shopping but i saw a few here and there with bags probably buying rando cheaper stuff kinda like a souvenir. Jeremy Scott was selling pins his interns made earlier of his scrap fabric i assume….im gunna confidently say 3 kinda stoopid pins for $25 was what to buy! Cheap easy recognizable fashion. I did see some other fancy stuff…Hayley bought a feather one of a kind hat tiara thing for 100 bux and saw some people stocking on fruition by Jermey Scott sweaters with bart and sheet…I left for an hour around 3 then came back around 4. Def more mellow…..lots of people outside stoggin…some leftover drunkies dancing weirdo hipster dances outside. Still people inside chilling…not too much action on the shopping front. Seemed as tho it was mostly people working and talking…a few Cobrasnake/Cory Kennedy wannnabees laying maybe even napping on the couches/large ottomans in the entrance…..it was still going at 430 but less new arrivals, then i went home.