Louis Vuitton held a contest a Central St. Martins for 2007 Christmas window display. The winning entry’s designs must feature the product and be compatible to the different store sizes of the LV windows around the world. Marcos Villalba and Christopher Lawson won with their Latitude 48,914/Longituude 02.286. Their idea was inspired by the area around Asnieres, where the original Vuitton workshop is based. The design was a topographical map, made from layers of Balsa wood. Latitude 48,914/Longituude 02.286 will be displayed in Paris, Hong Kong, and New York.