Is it not a cool idea !? I would love to ride in Paris or in NY in some stylish Subway !
“Swedish furniture giant IKEA has converted the Kobe Portliner Monorail into a moving showroom before the April 14 opening of a new retail outlet at Port Island. The redecorated train, which features a colorful exterior, bright upholstery and fancy curtains, will carry passengers in style until May 6.”



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April 18th, 2008 at 9:36 am
siiiiiick! what a brilliant gorilla marketing! well maybe its not gorilla but its inspired by gorilla for sure.
June 14th, 2009 at 4:50 am
guerilla, you mean guerilla!
but youre right, its great marketing.. and a really good-looking train!