Increasing amounts of luxury brands are beginning to explore the opportunities associated with online video. Tommy Hilfiger has launched TommyTV, Cartier has launched a series of short films with French filmmaker Olivier Dahan, Belvedere Vodka launched their Let It Rain campaign, with a clear intent for its provocative tone to make it viral.

The two best examples so far; Prada’s Trembled Blossoms, and now the surprisingly provocative Sergio Rossi viral from the Shoe Love series.

Here is Sergio Rossi – Shoe Love :

Prada – Trembled Blossoms :