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May 13, 2008
Luxury Online Viral Campaigns
Increasing amounts of luxury brands are beginning to explore the opportunities associated with online video. Tommy Hilfiger has launched TommyTV, Cartier has launched a series of short films with French filmmaker Olivier Dahan, Belvedere Vodka launched their Let It Rain campaign, with a clear intent for its provocative tone to make it viral.
The two best examples so far; Prada’s Trembled Blossoms, and now the surprisingly provocative Sergio Rossi viral from the Shoe Love series.
Here is Sergio Rossi - Shoe Love :
Prada - Trembled Blossoms :
French Fashion Trendsetter, Living and working in Los Angeles : Styling, Designing, Promoting is our Daily basis
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