Super Cool Campaign For Swedish Department Store, created by Hemmendorff same guy who made the Nike Air Max Burger
Words from the Art Director :
In this campaign we needed to do two things:
1. Highlight the brands that would lure passing locals and tourists into the department store.
2. Show a LOT of the new seasons clothes, and the range of styles available in the different stores.
We also felt the need of saying it in a pretty aggresive, in-your-face tone. This, combined with the fact that this campaign would start at May 1st(international labour movement day, “celebrated” with political rallys in Sweden) resulted in the concept of a demonstration rally. A fashionable demonstration rally.
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August 13th, 2008 at 6:22 pm
just brilliant. i have been really into mixing black and white photos with color pop of clothing lately.
great post!