Posted on 22 August 2008 @ 7:22 pm |
I was standing at the Magic trade show two years ago, taken back at the lack of creativity and development of certain clothing brands. To my left was all-over print t-shirt company with shirts resembling a box of crayons symbolically melted with no creative direction, while to my right were diamond bedazzled shirts summing simple t-shirt to feel like a wet rag draped over a body.
Without diverging too much, I proceeded on my journey and had the fortunate chance to meet Peter James Lee of Cassette brand. I’ve seen some of his jeans he designed before and respected the craftsmanship and care to attention, so naturally I was exited to meet the person who focused on quality threads and outfitting the “grown folk” populous. Since (and even before) then, his clothing label, Cassette has taken off with flying colors. The following two videos curated by Complex magazine really shows the insight and care behind this name we recognize as Cassette clothing. Check their 2008 fall line here.
Cut & Show: Cassette (Part 1
Cut & Show: Cassette (Part 2)
Tags: Blonde Acid Cult, Cassette, cut and show, denim production process, designer profile, House of Cassette, jeans, Los Angeles, Peter James Lee, Puma, stitching, style
This post was written by:
Barry Lai - who has written 26 posts on Trend.Land -> Fashion Blog & Trend Magazine.
Operating in San Francisco, Barry Lai, the Creative Director of Design Rehab is a man on a daily mission to resonate a design-conscious environment featuring the latest projects and interviews from the movers and shakers in our community. Design Rehab was established to stimulate the visual appetite of the everyday man and merits more than just sharp concepts and visual harmony but will also provide tangible reality.
Barry's previous ventures include the manifestation and branding of the BE THE RIOTTT! festival in San Francisco's Bill Graham Civic as a catalyst to the famed blog journal of many at riottt.com and now contributes as a creative to the 26 million music user base social network imeem.com. You can reach Barry via the World Wide Web at designrehab.com or AIM at "THEpostermaker".
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