Ambient environmental ads require creativity to be successful. These campaigns take major thought process to stick, whether it may be reminding you of a service you already know of or introducing you to something you’ve never experienced, ambient ads have to be smart all while being versatile to the masses. Check the following ad for DHL’s “Track your package online 24/7″ campaign being circulated around Beijing.
Advertising Agency: Ogilvy & Mather, Beijing, China Group Executive Creative Director: Nils Andersson Executive Creative Director: KweiChee Lam Creative Director: Michael Wong Art Directors: Michael Wong, XiaoChen Li Copywriter: Yue Song Account Service: Mary Jane Butler, Raina Zhang
The video is commendable but I don’t think that Earth Wind and Fire’s “September” was a good choice for the music in the background.
Operating in San Francisco, Barry Lai, the Creative Director of Design Rehab is a man on a daily mission to resonate a design-conscious environment featuring the latest projects and interviews from the movers and shakers in our community. Design Rehab was established to stimulate the visual appetite of the everyday man and merits more than just sharp concepts and visual harmony but will also provide tangible reality.
Barry's previous ventures include the manifestation and branding of the BE THE RIOTTT! festival in San Francisco's Bill Graham Civic as a catalyst to the famed blog journal of many at riottt.com and now contributes as a creative to the 26 million music user base social network imeem.com. You can reach Barry via the World Wide Web at designrehab.com or AIM at "THEpostermaker".
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September 11th, 2008 at 7:03 am
this is really rad!
January 8th, 2009 at 11:08 pm
Here’s another version of the Ambient idea, both print and Youtube link.
http://www.trendhunter.com/trends/mouse-cursors-in-real-life-2-dhl-online-tracking-couriers
http://www.youtube.com/watch?v=eft4BCVcsE8