Growing Jewelry is a redefinition of modern values. It is a clash of jewelry an gardening; couture and organism. The collection of this hand jewelry is designed for people in metropolitan cities and is an experiment in drawing nature toward man, as nature being the presupposition of life

It is important to take good care of Growing Jewelry. The owner must water it regularly and nurture it like any other plant. So It’s up to the owner to make sure that the jewelery is at it’s best.

Growing Jewelry Store at Reykjavik Art Museum April 2008.

The jewelry is displayed on sand beds connecting nature with elegance and spotlighted by growing lamps. The retail environment is a outline of an archetypal greenhouse, all in white against black backdrop.