Check this video put together by the advertising agency Mather Communications in Prague, Czech Republic. Mather Communications developed this creative to promote Rugby against its national pastime, football. It’s unfortunate that Rugby dosn’t have the same backing as football or hockey in Czech Republic.
Creative Directors: Will Rust, Jirka Langpaul
Art Director: David Zezula, Marek Hes
Copywriter: Will Rust
Director: Steen Agro
[youtube]http://www.youtube.com/watch?v=L7d4I-HR6iw[/youtube]
Barry Lai - who has written 26 posts on Trend.Land -> Fashion Blog & Trend Magazine.
Operating in San Francisco, Barry Lai, the Creative Director of Design Rehab is a man on a daily mission to resonate a design-conscious environment featuring the latest projects and interviews from the movers and shakers in our community. Design Rehab was established to stimulate the visual appetite of the everyday man and merits more than just sharp concepts and visual harmony but will also provide tangible reality. Barry's previous ventures include the manifestation and branding of the BE THE RIOTTT! festival in San Francisco's Bill Graham Civic as a catalyst to the famed blog journal of many at riottt.com and now contributes as a creative to the 26 million music user base social network imeem.com. You can reach Barry via the World Wide Web at designrehab.com or AIM at "THEpostermaker".
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