In May we spoke about The Rootstein Display Mannequin Company when they were doing their launch for the newest immortalization of model Agyness Deyn, and today same news applies to canadian belle, top model Coco Rocha. So just like Agyness Deyn, Twiggy and Yasmin Le Bon, Coco Rocha now has her own Rootstein mannequin, which she unveiled at a cocktail party co-hosted by designer Richard Chai.

The model is the latest in a long line of models to inspire the Rootstein mannequin company. Founded in the 1950s in London by Adel Rootstein who decided still and lifeless shop dummies needed a seriously chic make-over. And the most authentic touch to the new mannequin? It also had Coco’s brand new hair color, auburn, which Rootstein creative director Kevin Arpino had to re-dye red just the night before the mannequin’s debut.