T-Mobile killed it with this guerrilla style campaign filmed at 11am on Thursday the 15th of January 2009 at Liverpool Street station, London. They cast some hundred people and had them dress in normal work attire while passing through the rail station. All of a sudden a mix started over the loud speaker and these people got into formation and began performing their choreographed show. The whole station froze and many joined in. I’m sure the people in that station that day will be talking about this their whole lives. genius!
January 18th, 2009 at 10:26 am
Nice, but not so original: reminds me Improv Everywhere’s jobs
January 18th, 2009 at 12:23 pm
whoopie doo, another lazy ad agency ripping off original ideas they’ve see on the internet…
January 18th, 2009 at 1:19 pm
haha! i feel that commentary, although i do think it was a good execution and left a lingering impression on the people on site. what is improv everywhere? ill look it up…
January 18th, 2009 at 1:24 pm
@Mini Boss: take a look at here: http://improveverywhere.com/2008/01/31/frozen-grand-central/
January 18th, 2009 at 1:29 pm
Besides, was indeed a good execution.
January 18th, 2009 at 6:47 pm
this is improveverywhere’s idea in the first place.
are you people of agency running out of ideas? pfff.
January 19th, 2009 at 2:57 am
“Killing it’ is correct – they have killed the entire improv everywhere movement… one. whole. year. after it was invented. (mind you it probably took them that long to get the proper papers to do that)
January 20th, 2009 at 1:47 am
Oh noes! A trendy idea from popular culture, hijacked by a marketing campaign! Who’d have thought?
Good ad, made me smile when I saw it last night.