Propaganda
In response to the decline in retail, Saks has commissioned Shepard Fairey to do a Russian Constructivism propaganda-inspired marketing campaign urging customers to consume. Though this is by no means Shepard’s first huge corporate client, he is able to continuously project his guerrilla style, street marketing on to these corporate moguls. I love this campaign!
images via BachBook
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January 31st, 2009 at 10:32 am
I love the inspiration behind the campaign but it feels almost like it’s mocking Saks and America’s materialism.