Celebrating 10 Years of WAD : The Marathon

wad 10 year anniversary cover Celebrating 10 Years of WAD : The Marathon

In honor of the 10th anniversary of one of our all time favorite mags, Trendland has decided to do a 10-day-WAD-Marathon. WAD is an acronym for WE’AR DIFFERENT. The name which reads two ways is a fair self-proclaimed boast whether you catch the We-are-different or wear-different assertion first. The last and current issue of WAD (March, April, May 2009) is bursting with original Mag of Fame content and if I could I would scan every page for my digital archive. But given that we too are celebrating their ten years we should be digging past the spiderwebs to bring back the creative ingenuity that the mag was founded on. So stay tuned this week for all the upcoming WADNESS!

To open the Marathon I would like to feature the birthday cake editorial from the current issue entitled “A Piece of Cake”, which makes my eyes and mouth water in way that far too few editorials can now a days. All the cakes were made by The Cake Store in London.

a piece of cake editorial burger cake 700x477 Celebrating 10 Years of WAD : The Marathon

purse cake wad editorial 700x476 Celebrating 10 Years of WAD : The Marathon

new era hat cake wad editorial 700x474 Celebrating 10 Years of WAD : The Marathon

converse cake wad editorial 700x472 Celebrating 10 Years of WAD : The Marathon

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Mini Boss - who has written 680 posts on Trend.Land -> Fashion Blog & Trend Magazine.

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  1. WAD Marathon : Day 2 - CoverGirls Editorial | Trend.Land Says:

    [...] In honor of their 10th anniversary WAD concepted a whole editorial recycling past covers of the magazine. I can see they pulled inspiration from Issey Miyake’s Pleats collection and from John Galliano’s over voluminous ball gowns. Original ideas take making a leap out of the box and WAD does this every time. I can see many ways this idea could fail, but they make it work! A lovely production! stay tuned for day 3 of the WAD Marathon. [...]

  2. WAD Marathon : Day 2 – Covergirls Editorial « Digitorial on TrendLand Says:

    [...] In honor of their 10th anniversary WAD concepted a whole editorial recycling past covers of the magazine. I can see they pulled inspiration from Issey Miyake’s Pleats collection and from John Galliano’s over voluminous ball gowns. Original ideas take making a leap out of the box and WAD does this every time. I can see many ways this idea could fail, but they make it work! A lovely production! stay tuned for day 3 of the WAD Marathon. [...]

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