How cool is this the new Melting Perrier Ad Campaign !? Perrier has always been super creative with their campaigns. Working since the beginning with Advertising Agency: Ogilvy Paris Perrier has a really strong image and is definitely a refreshing drink ! Check below their TV Melt ad and a compilation of some of their best older ads…
Perrier has been always super creative for their campaign Like the famous Perrier Tshirt Campaign (below):
Or their St-Tropez Campaign :
Cyril Style - who posted 1728 articles on Trend.Land -> Fashion Blog & Trend Magazine. French Fashion Trendsetter, Living and working in New York : Art Direction, Trend Forecasting, Styling, Designing, Promoting is my Daily basis. ----> ps: Sorry for my French, I don't pretend to be a writer and I know that my writing is not best... Would be a little easier if I could write in French... Follow us on twitter ---> twitter.com/cyanatrendland
[...] Trendland blog, it is absolutely superb. For your knowledge, this blog is packed with lots of great stuff, so beware of losing your train of thought in your browsing. On a second thought, I feel it’s [...]
[...] the same theme as the Perrier Melt Campaign, the Kapiti Designer Ice Cream Campaign created by Colenso BBDO (New Zealand) is melting and looks [...]
[...] like Perrier is coming back in a strong way ( in France ), with a really cool campaign inspired by their 1970 [...]
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January 27th, 2010 at 7:49 am
N’oubliez pas la dernière campagne Perrier : La main Perrier.
Un revival de la pub censurée en 1976.
Pour tout savoir : lamainperrier.com
En effet, pour célébrer les fêtes de fin d’année, la ressortie de ce film méconnu du grand public a été accompagnée par la création d’un mini-site évènementiel permettant d’amplifier l’histoire de « la main la plus sexy du monde » : une interview de « la main » 33 ans après la sortie de la publicité, un calendrier sexy de la main, des ombres chinoises de la main, des vidéos interdites aux -18 ans, des bons de réduction, une reproduction unique de la main vendue sur EBay.
L’ensemble de l’opération a été soutenue par un programme d’influence digitale et une animation de la Fan page Perrier sur Facebook.
Bonne visite !
Martine