Im loving this cool campaign by Blattner Brunner for LEGO, simple but yet efficient ! This campaign was done before the Cannes Grand Prix Winner.
Agency: Blattner Brunner, USA
Executive Creative Director: Jay Giesen/Dave Kwasnick
Art Director: Derek Julin
Lego Imagine Campaign, Winner Cannes Lions 2006:
Advertising Agency: FCB, Johannesburg, South Africa
Creative Director: Brett Morris
Cyril Style - who has written 1568 posts on Trend.Land -> Fashion Blog & Trend Magazine.
French Fashion Trendsetter, Living and working in Los Angeles : Styling, Designing, Promoting is our Daily basis. ----> Follow me on twitter ---> twitter.com/cyanatrendland
[...] Great ads for Lego by Brunner. Pikeyed from swissmiss. More here. [...]
[...] ein schönes Beispiel für eine Werbekampagne für Lego von der Agentur Brunner. Eine simple, aber schön gelungene Interpretation der Fantasie [...]
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July 21st, 2009 at 7:22 pm
Nah…these are just too minimalist. They should have done the evolution of the minifig or the exploding parts choices, or how about the quickly increasing color palette? This is only slightly more appealing than an empty baseplate.
October 4th, 2009 at 10:44 am
Sinjin, I think they should continue with ads of this nature. If you are already familiar enough with Legos to desire the things you’ve mentioned then this advertising might be wasted on you. But if you are a curious outsider then these images highlight the essence of the toys, which is timeless and universal. And appealing.