South East Asia brings us one of the most humorous of ad campaigns for a children’s play product: Play-Doh – Safe no matter what you make. One would definitely assume these ads are not targeted at the children themselves but, rather, at the younger generation of parents that would view these pictures and not create an unnecessary angry protest about it.
To those with a sense of humor and an accepting view of reality, flipping through a magazine and coming across these would cause quite the chuckle. Surely children [or the majority of them at least] wouldn’t actually mold such intricately creepy Play-Doh sculptures as these that would tend to make a parent very, very worried. They are merely implying that Play-Doh is better for children than, say, playing violent video games, copying their overly rebellious teenage brother’s actions, or watching R-rated movies.
This set of ads was shown in a free Singaporean magazine by the name of Navigator by agency DDB Singapore.
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September 19th, 2009 at 6:35 am
this is great, do you know what agency made this campaign?
September 19th, 2009 at 5:45 pm
Unfortunately not. No one on the net has any information about the agency. I’ll try and delve deeper into Navigator and see what I can find out.
September 19th, 2009 at 11:38 pm
simply good!!!
October 6th, 2009 at 8:34 am
The advertisements are great. They catch the attention of parents who are going to be buying the product. It is unfortunate that these would never be seen in the U.S. due to the controversy they would cause.