So now Chanel is starting to get interested in the web campaigns, and especially for their Coco Cocoon line, after using the help of Lagerfeld and Lily Allen for the AD campaign (here) – They are now spreading this viral Campaign using Trendy Model/Blogger Daul Kim (see blog here) – Im not crazy about this video production, but…

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I thought I needed to mention, that the Luxury market is starting to be interested on the Internet Media, and that’s a good start! I mean especially if they want to reach a younger demographic…

Sorry for the small video (better to watch it full screen) its because they didn’t release it yet (launch October 3rd)

More info Chanel News