Mini Cooper celebrates its 50th anniversary this year. Am I Collective worked with agency Blackriver FC on the “Through the Ages” (viral) campaign that features typographic elements creating the shape of the car. Each phrase represents a specific era in time.
After the print campaign Am I Collective suggested the idea of using its illustrations in an animation. Blackriver FC was quite keen and loved Am I Collective’s treatment, giving them the go-ahead and creative freedom to create a viral ad that matches the Mini Cooper’s playfulness and energy.
Thanks to BA-Reps for the Great Article
« 
October 22nd, 2009 at 8:20 am
This ad is very different for Mini Cooper. It distinguishes them from previous ads, and lets the audience know that something different, new and exciting is going on within the company. The use of illustrations combined with the history of Mini Cooper is executed well.
November 6th, 2009 at 1:59 pm
It’s awesome!! Even the music changes with the timeline.
Perfect!