Alex Prager’s photography sends you in a backward time capsule of retro imagery, perfectly executed through context and styling. California born and based Prager does an amazing job portraying the iconic vibe of the California lifestyle in her photos to a degree that makes me jealous. Her images often have a very cinematic quality that remind me of Hitchcock’s style in ways.

Prager has released two books in the last few years, one in 2007 titled, “Polyester”, of which some images are featured here, and another in 2005 titled “The Book of Disquiet, The Seven Deadly Sins”, in which she and Mercedes Helnwein illustrate the concept by the juxtaposition of comedy and tragedy.