CTRL SS10 LOOKBOOK

CTRL SS10 1-1

CyanaTrendLand [via Alaia Izabela] provides the first internet leak of CTRL’s SS10 collection. The lookbook is incredibly large [at around 112 pages, no joke] but the colors, styling, photography, and models keep you hungrily flipping right through to the very end. Abundant are subtle acid wash denims in coral and black, as well as cropped and non-cropped jeans in plain black or white for both women and men.

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CTRL never fails to come up with clever comical prints for their pieces that can sometimes be a bit of a riddle [see: 'MISSING U' tank and sweater dress and 'MOTHERS LITTLE HELPER' baseball tee]. There is an obvious inspiration from the sea what with all the anchors anchoring themselves upon the fronts of hoodies, shirts, and dresses. Freeman told XLR8R Magazine that “Love and happiness. So be it.” will be big in 2009 so with all the hearts floating around this collection, it seems love will be big yet again in 2010. Here’s an exclusive look at a few of the get-ups Freeman put together for the sun that will follow the snow come 2010.

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CTRL is, ironically, so in control that their pieces are actually out of control on the cool scale. This is a brand with much versatility; it can go from playful prints to preppy prince in just the turn of a page. There may be a plain black sweater and a classic button-up then out of nowhere pretty particolor leggings and some drop-crotch pants with vibrant geometric tesselations scattered about. Denim overalls for the girls have been brought back in this line too, bringing one back to the 90’s but this time with a more femininely mature cut and silhouette plus a front zip detail. For this season they’ve also come out with panties, underwear, a poncho, and some sure-to-be highly coveted shades.

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‘WAYCOOL’ shades in collaboration with Sabre coming soon!

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Oh, and the price is right too. So very right.

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This post was written by:

Alaia Izabela - who posted 39 articles on Trend.Land -> Fashion Blog & Trend Magazine. I am what they talk about in books you haven't read.

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6 Comments For This Post

  1. Mini Boss Says:

    glad to have you back my dear! missed your work! great piece!

  2. Sarah Says:

    Love the name of the line and her blue dotted jacket.

  3. JULIAN Says:

    We are what they dont talk about. Need to dig deeper.Luv the range, whats up with the damien hirst dots.Guess we need to read them books

  4. Kate Says:

    average

  5. tam Says:

    hi..i really like this clothes..there’s a quite popular brand name that makes almost exactly the same designs as CTRL..well..they have other stuff too of modern electro design..it depends on the collection..but..but..but!..well..the point is you have things i like and i’d rather get them from you..where or how could i buy them?..

    keep on doing it!

    ciao

    tam

  6. tam Says:

    i ment..”(…) there’s a quite popular brand name in argentina that makes (…)”..

6 Trackbacks For This Post

  1. hearty magazine | CTRL S/S ‘10 Says:

    [...] Via: Cyana [...]

  2. Cool Cruel World. » Blog Archive » Daily Freshness: CTRL SS2010 (Women’s). Says:

    [...] i was browsing the uber-fabublous TRENDLAND blog, I stumbled upon the look-book of one of my favorite, fresh, avant-garde brands: CTRL. Though they [...]

  3. CTRL SS10 LOOKBOOK | VAVA Fashion Says:

    [...] dem Modelabel CTRL gibt es jetzt schon die ersten Lookbook Einblicke für Frühling und Sommer [...]

  4. CTRL Clothing’s SS10 Lookbook & CTRL x Sabre WAYCOOL Sunglasses | esper. magazine Says:

    [...] SS10’s collection also includes CTRL’s ‘WAYCOOL’ sunglasses collab x Sabre. I’m feeling these specs, I’ve always preferred tortoiseshell to black. See the rest of the leaked images here. [...]

  5. CTRL SS10 Lookbook | Cherchez La Femme Says:

    [...] you can imagine how excited we were to come across a sneak peak of the SS10 lookbook (via trendland). As is expected of CTRL the range is full of bright colours with fun, quirky styles and shapes [...]

  6. collection CTRL SS10 « Urban Sundays Says:

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