CyanaTrendLand [via Alaia Izabela] provides the first internet leak of CTRL’s SS10 collection. The lookbook is incredibly large [at around 112 pages, no joke] but the colors, styling, photography, and models keep you hungrily flipping right through to the very end. Abundant are subtle acid wash denims in coral and black, as well as cropped and non-cropped jeans in plain black or white for both women and men.
CTRL never fails to come up with clever comical prints for their pieces that can sometimes be a bit of a riddle [see: 'MISSING U' tank and sweater dress and 'MOTHERS LITTLE HELPER' baseball tee]. There is an obvious inspiration from the sea what with all the anchors anchoring themselves upon the fronts of hoodies, shirts, and dresses. Freeman told XLR8R Magazine that “Love and happiness. So be it.” will be big in 2009 so with all the hearts floating around this collection, it seems love will be big yet again in 2010. Here’s an exclusive look at a few of the get-ups Freeman put together for the sun that will follow the snow come 2010.
CTRL is, ironically, so in control that their pieces are actually out of control on the cool scale. This is a brand with much versatility; it can go from playful prints to preppy prince in just the turn of a page. There may be a plain black sweater and a classic button-up then out of nowhere pretty particolor leggings and some drop-crotch pants with vibrant geometric tesselations scattered about. Denim overalls for the girls have been brought back in this line too, bringing one back to the 90’s but this time with a more femininely mature cut and silhouette plus a front zip detail. For this season they’ve also come out with panties, underwear, a poncho, and some sure-to-be highly coveted shades.
‘WAYCOOL’ shades in collaboration with Sabre coming soon!
Oh, and the price is right too. So very right.






































November 17th, 2009 at 7:28 am
glad to have you back my dear! missed your work! great piece!
November 17th, 2009 at 1:46 pm
Love the name of the line and her blue dotted jacket.
November 18th, 2009 at 1:14 am
We are what they dont talk about. Need to dig deeper.Luv the range, whats up with the damien hirst dots.Guess we need to read them books
November 18th, 2009 at 1:39 pm
average
December 4th, 2009 at 8:03 am
hi..i really like this clothes..there’s a quite popular brand name that makes almost exactly the same designs as CTRL..well..they have other stuff too of modern electro design..it depends on the collection..but..but..but!..well..the point is you have things i like and i’d rather get them from you..where or how could i buy them?..
keep on doing it!
ciao
tam
December 4th, 2009 at 8:07 am
i ment..”(…) there’s a quite popular brand name in argentina that makes (…)”..