This brilliantly executed campaign for the “No Scratchy Label” concept of Hanes is so simple and so effective. Unfortunately I am unable to locate the agency that produced this but stay tuned in the comments to see who it is.
thanks to Phillippe Deliere’s Blog for the tip.
November 20th, 2009 at 12:42 am
Great photos and an amazing campaign!
December 13th, 2009 at 9:37 pm
this was a campaign done by McCann Erickson Mumbai…
shot by ace photographer Jatin Kampani (www.jatinkampani.com) …
creative director: Prasoon Joshi
copy writer: Rachana Roy
art director: Denzil Machado…
comments/critics are welcome…