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	<title>Trend.Land -&#62; Fashion Blog &#38; Trend Magazine &#187; Search Results  &#187;  JWT Singapore</title>
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		<title>Sex in the City by Oohtique</title>
		<link>http://cyanatrendland.com/2009/06/03/sex-in-the-city-by-oohtique/</link>
		<comments>http://cyanatrendland.com/2009/06/03/sex-in-the-city-by-oohtique/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 17:16:51 +0000</pubDate>
		<dc:creator>Cyril Style</dc:creator>
				<category><![CDATA[ADVERTISING]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Guerrilla marketing]]></category>
		<category><![CDATA[guerrilla marketing campaign]]></category>
		<category><![CDATA[JWT Singapore]]></category>
		<category><![CDATA[oohtique]]></category>
		<category><![CDATA[Sex in the City by Oohtique.com]]></category>

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		<description><![CDATA[Oohtique.com is an online store that sells a range of sex toys, condoms and some sexy outfits... For their launching, they hired JWT Singapore, for creating them a guerrilla marketing campaign by tagging the city with various sexual positions to [...]<a href="http://cyanatrendland.com/2009/06/03/sex-in-the-city-by-oohtique/">More info & pics on: Sex in the City by Oohtique</a>]]></description>
			<content:encoded><![CDATA[<p><strong><a title="Oohtique.com" href="http://www.oohtique.com/" target="_blank">Oohtique.com</a></strong> is an online store that sells a range of sex toys, condoms and some sexy outfits&#8230; For their launching, they hired <strong><a href="http://cyanatrendland.com/?s=JWT+Singapore&amp;x=0&amp;y=0&amp;=Go" target="_blank">JWT Singapore</a>, </strong>for creating them a <a title="Guerrilla Marketing" href="http://en.wikipedia.org/wiki/Guerilla_marketing" target="_blank">guerrilla marketing campaign</a> by tagging the city with various sexual positions to encouraged individuals to be more spontaneous with a playful proposition: <em><strong>“Have Fun”.</strong></em></p>
<p><em><strong><a href="http://cyanatrendland.com/wp-content/uploads/2009/06/oohtique_com_sex_in_the_city.jpg" rel="lightbox[18688]"><img class="alignnone size-medium wp-image-18689" title="oohtique_com_sex_in_the_city" src="http://cyanatrendland.com/wp-content/uploads/2009/06/oohtique_com_sex_in_the_city-600x432.jpg" alt="oohtique com sex in the city 600x432 Sex in the City by Oohtique" width="600" height="432" /></a><br />
</strong></em></p>
<p><strong>Advertising Agency</strong>: <a title="jwt Advertising Agency" href="http://www.jwt.com/" target="_blank"><span style="color: #6699cc;"><strong>JWT, Singapore</strong></span></a><br />
<strong>Creative Director</strong>: Ali Shabaz<br />
<strong>Art Director</strong>: Mikkel Kroijer<br />
<strong>Copywriter</strong>: Joseph Cheong<br />
<strong>Photographer</strong>: Jonathan Tay<br />
<strong>Additional credits</strong>: Lay Leng, Connie Tham<br />
<strong><br />
</strong><em><strong></strong></em></p>
<hr />
<p><small>© C* for <a href="http://cyanatrendland.com">Trend.Land -&gt; Fashion Blog &amp; Trend Magazine</a>, 2009. |
<a href="http://cyanatrendland.com/2009/06/03/sex-in-the-city-by-oohtique/">Permalink</a> |
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Post tags: <a href="http://cyanatrendland.com/tag/advertising/" rel="tag">advertising</a>, <a href="http://cyanatrendland.com/tag/guerrilla-marketing/" rel="tag">Guerrilla marketing</a>, <a href="http://cyanatrendland.com/tag/guerrilla-marketing-campaign/" rel="tag">guerrilla marketing campaign</a>, <a href="http://cyanatrendland.com/tag/jwt-singapore/" rel="tag">JWT Singapore</a>, <a href="http://cyanatrendland.com/tag/oohtique/" rel="tag">oohtique</a>, <a href="http://cyanatrendland.com/tag/sex-in-the-city-by-oohtiquecom/" rel="tag">Sex in the City by Oohtique.com</a><br/>
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		<item>
		<title>The Beer Goggles effect [ad]</title>
		<link>http://cyanatrendland.com/2009/05/07/the-beer-goggles-effect-ad/</link>
		<comments>http://cyanatrendland.com/2009/05/07/the-beer-goggles-effect-ad/#comments</comments>
		<pubDate>Thu, 07 May 2009 23:29:45 +0000</pubDate>
		<dc:creator>Cyril Style</dc:creator>
				<category><![CDATA[ADVERTISING]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[beer advertising]]></category>
		<category><![CDATA[iBrew-Coopers Beer]]></category>
		<category><![CDATA[iBrew-Coopers Beer ad]]></category>
		<category><![CDATA[jwt]]></category>
		<category><![CDATA[jwt Advertising Agency]]></category>

		<guid isPermaLink="false">http://cyanatrendland.com/?p=16913</guid>
		<description><![CDATA[Haha, " The Beer Goggles effect " ! Man I love advertising ! How creative some Agency are ! This Ad is for Ibrew-Coopers Beer: "Unlike regular-strength beers, Coopers Premium Light is a low 2.9% alcohol. The benefit of this low alcohol beer is that even after you’ve had a few, the effects are minimal. In fact, the “beer goggles” effect is only about 2.9% "<a href="http://cyanatrendland.com/2009/05/07/the-beer-goggles-effect-ad/">More info & pics on: The Beer Goggles effect [ad]</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://cyanatrendland.com/wp-content/uploads/2009/05/ibrew-coopers-beer-ad.jpg" rel="lightbox[16913]"><img class="alignnone size-medium wp-image-16914" title="ibrew-coopers-beer-ad" src="http://cyanatrendland.com/wp-content/uploads/2009/05/ibrew-coopers-beer-ad-455x700.jpg" alt="ibrew coopers beer ad 455x700 The Beer Goggles effect [ad]" width="455" height="700" /></a></p>
<p>Haha, &#8221; <em>The Beer Goggles effect </em>&#8221; ! Man I love advertising ! How creative some Agency are ! This Ad is for <strong>Ibrew-Coopers Beer</strong>: <em>&#8220;Unlike regular-strength beers, Coopers Premium Light is a low 2.9% alcohol. The benefit of this low alcohol beer is that even after you’ve had a few, the effects are minimal.<span style="text-decoration: underline;"> In fact, the <strong>“beer goggles”</strong> effect is only about 2.9% &#8220;</span></em></p>
<p><a href="http://cyanatrendland.com/wp-content/uploads/2009/05/ibrew-coopers-beer-ad1.jpg" rel="lightbox[16913]"><img class="alignnone size-medium wp-image-16915" title="ibrew-coopers-beer-ad1" src="http://cyanatrendland.com/wp-content/uploads/2009/05/ibrew-coopers-beer-ad1-455x700.jpg" alt="ibrew coopers beer ad1 455x700 The Beer Goggles effect [ad]" width="455" height="700" /></a></p>
<p>Via <a title="jwt Advertising Agency" href="http://www.jwt.net" target="_blank">Jwt Singapore</a></p>
<hr />
<p><small>© C* for <a href="http://cyanatrendland.com">Trend.Land -&gt; Fashion Blog &amp; Trend Magazine</a>, 2009. |
<a href="http://cyanatrendland.com/2009/05/07/the-beer-goggles-effect-ad/">Permalink</a> |
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