For the 5th day of our WAD Marathon I would like to feature an editorial praising the style and character of Karl Lagerfeld, entitled K as in Karl. Lagerfeld’s style has become an iconic style reference. So much that even his peer, designer Roberto Cavalli came dressed as Lagerfeld for last years Halloween Ball in New York. They did a great job on the casting and styling of this shoot, each character looks like a reincarnation of Lagerfeld. Lovely!

Stay tuned for more of the WAD Marathon as we make our way to Day 6.

More info & pics for WAD Marathon : Day 5 – Paying Tribute (14 words)

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Post tags: k as in karl, Karl Lagerfeld, lagerfeld impersonators, urban fashion french magazine, wad cover art, wad covers, wad magazine, wad magazine 10th anniversary, WAD Marathon : Day 5 - paying tribute

In their Dictionary Issue, Dec, Jan, Feb 08/09, WAD included a concept map of the WAD staff and their relationships to one and other. I have never seen this done by any publication. They have named, titled and comprised the contact of each person of the team including its Publisher, Bruno Collin and Creative Director, Brice Compagnon. I am sure they have already started to receive quite some reach-out from readers.

Like I said earlier, its great see a magazine expose itself this way, and educate its readers on how many roles and positions go into the making of such a publication. In a way this is the WAD recipe broken down into a spread, and though the people behind the names and positions make it what it is, this is still  the visual spider of its infrastructure.

Stay tuned for more of the WAD Marathon as we make our way to Day 5.

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Post tags: brice, Bruno Collin, compagnon, concept maps, french urban culture magazine, the wad directory, WAD Marathon, WAD Marathon. wad mag

WAD Magazine is the most exciting magazine to receive in the mail, and it all starts with the cover. If you were to remove the display text logo from the cover of every magazine, I can a guarantee you would have a very hard time differentiating one magazine from the next. WAD on the other hand could probably only be mistaken by a blind person. Their cover art is always a social commentary on some urban pun photographed in a very minimal and specific way, generally exposing some part of the body. Try matching that up with another magazines cover concepts. hmmm, pretty difficult, right? Well that because of their name, WE’AR DIFFERENT! I have chosen some of my favorite covers to feature here and a lot of these issues are still available for order on their websites issue archive. Stay tuned for day 4 of the WAD Marathon.

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Post tags: urban fashion french magazine, wad cover art, wad covers, wad magazine, wad magazine 10th anniversary, WAD Marathon : Day 3 - Cover Art

In honor of their 10th anniversary WAD concepted a whole editorial recycling past covers of the magazine. I can see they pulled inspiration from Issey Miyake’s Pleats collection and from John Galliano’s over voluminous ball gowns. Original ideas take making a leap out of the box and WAD does this every time. I can see many ways this idea could fail, but they make it work! A lovely production! stay tuned for day 3 of the WAD Marathon.

More info & pics for WAD Marathon : Day 2 – Covergirls Editorial (15 words)

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Post tags: french mags, recycled materials editorials, urban and street fashion, WAD mag 10th anniversary, WAD Marathon, WAD Marathon : Day 2 - CoverGirls Editorial

In honor of the 10th anniversary of one of our all time favorite mags, Trendland has decided to do a 10-day-WAD-Marathon. WAD is an acronym for WE’AR DIFFERENT. The name which reads two ways is a fair self-proclaimed boast whether you catch the We-are-different or wear-different assertion first. The last and current issue of WAD (March, April, May 2009) is bursting with original Mag of Fame content and if I could I would scan every page for my digital archive. But given that we too are celebrating their ten years we should be digging past the spiderwebs to bring back the creative ingenuity that the mag was founded on. So stay tuned this week for all the upcoming WADNESS!

To open the Marathon I would like to feature the birthday cake editorial from the current issue entitled “A Piece of Cake”, which makes my eyes and mouth water in way that far too few editorials can now a days. All the cakes were made by The Cake Store in London.

More info & pics for Celebrating 10 Years of WAD : The Marathon (0 words)

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Post tags: 10 years of WAD, Bruno Collin, streetwear pioneers, trendland's 10-day-WAD-marathon, urban fashion magazines, wad magazine, WAD's 10th anniversary issue