Designers duo Ben Woodcock and Kat Grace of Aussie label Illionaire, launched in 2006, have really taken a bold turn in the right direction within the last 2 seasons. what started out as a young unisex street brand has developed into quite a full range young designer collection. My trend radar sensors definitely went off after seeing last seasons collection, but it was a bit early to know if that direction would stick. For SS09/10 they have come back with a collection which is equally, if not stronger and very collected. The prints/die techniques they used really helped to tell their story from day to night and earth to space. Channeling the solar atmosphere was a major part of their inspiration as seen on the prints and in the lookbook concept.
