That’s a good question…
The general atmosphere is not that good, the fear of the current recession, real or not, avoid the American brands to feel confident about their future developments.
Aside from the economical problem, a bigger crisis is on its way.
Because, after using too much (unconsciously right after consciously) the Japanese brands (Fujiwara, Bape), new methods of marketing and communication, those from the historical American brands (Stussy, Supreme) or those from the Luxury. The Streetwear rookies need right now to do their own holes with their own tools. And it seems to be complicated. [...]
