As a Parisian, I can tell you that L’Eclaireur is THE best concept store in the French Capital – If you told me “and what about Colette?” I would tell you, Colette’s got the hype, L’Eclaireur got the class!  Nothing comes close to them in Paris. Owned by French fashion connoisseur Armand Hadida and his wife Martine (owners as well of Parisian tradeshow Tranoi ). They already have 5 stores in Paris and 1 in Tokyo – This one is their 6th one, and they went pretty far into the concept, designed by Belgian Designer Arne Quinze. They decided to create a space different than any other boutiques, they wanted to prove that for selling fashion, it is not obligatory to show it, and this is why they decided to hide part of the clothes, leaving room for the percievers imagination.

Here is the review about the opening of their 6th store in 40 rue de Sévigné 75003 Paris.

With a mix of Art, luxury brands and technology like the Microsoft Table Touch or the 147 screens on the walls made of wood, cartons, polystyrene and aluminum, as well as the surprise walls that rise and fall, to accede the garments, the new l’Eclaireur store will definitely be THE new shopping destination spot in Paris…Can’t wait to see it !

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Totokaelo is the online counterpart of Seattle Based boutique- Impulse. The site , which is in beta, is set to launch as both an online shop as well as a forum for like minded fashion forward shoppers to communicate on current trends, likes and dislikes, etc.. Currently the blog is live and there are alots of lovely things to look at! You can also request a membership, check out Totokaelo here.

Marni asked children from Columbia, Tibet, India, Guatamala and Brazil to capture what they say in the mirror. Of the 7,000 drawings they received, the fashion house chose 6 self-portraits to be printed on mens’ and womens’ shirts, available now at Marni’s Virtual Boutique. The proceeds of the T-shirt sales will be distributed between the schools who participated in the initiative. At $120 a shirt, it’s the most affordable item you’re gonna find at Marni!

More then 2 years post the Launch of Bernhard Willhelm’s first store in Shibuya, Tokyo, I’m still amazed of how Item Idem, (an amazing collective of hyper-crea; designers, artists, architect…which Bernhard is a part of) and the Japanese in general so are advanced in trends. The store is a reproduction of a Tokion bum’s lifestyle. As you can see below they are pushing the theme to the max !!

For their 60th anniversary, Dior give a lifting to their famous boutique Avenue Montaigne in Paris

The 13,000sq ft boutique has been designed by American architect Peter Marino

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Oak is definetly a destination boutique in NY, you can find some of the best designers like Henrik Vibskov, Phillip Lim, Surface to Air, Fillipa K, Bless…and many more ! Check them out and shop online @ oaknyc.com

Oak : williamsburg Oak : park slope
208 north 8th st. 668 president st.
brooklyn, new york 11211 brooklyn, new york 11215
+1 718 782 0521 +1 718 857 2080hours:
tuesday – friday 1:00pm to 7:00pm tuesday – friday 1:00pm to 7:00pm
saturday 11:00am to 7:00pm saturday 11:00am to 7:00pm
sunday 11:00am to 6:00pm sunday 11:00am to 6:00pm

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