Ground-Zero’s Fall/Winter 09 collection is called ‘we need’ founded by two brother Eri and Philip Chu, the London based duo focus this collection on today’s consumerism : ” We Buy, We Spend, We Pick, We Wear. Simply because We Need ”

They created a parallel between the two everyday necessities ! Groceries and Fashion ! Available in the US @ Seven – New York & Welcome Hunters – Los Angeles
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3:33 Footwear is a brand new footwear line from L.A. Created by pro skater Andrew Reynolds and his creative team, the 3:33 brand is simple and looks fucking awesome on the feet.

It’s kind of a cross between a house slipper, moccasins, and an old pair of your favorite sneakers all mashed into one line of shoes. 3:33 is showing right now and will be available in stores really soon… Here is a preview of the different models.. Add them on Myspace and show them support..

Society for Rational Dress, notably one of the best brands to come out of LA in the past 3 years has been able to maintain its integrity and aesthetic since designer Corinne Grassini’s launched in 2005. After studying pattern making at Central Saint Martins in London Grassini moved to LA to start her brand, which initially consisted of leather shoes, than bags, and now a full Read the full story

Lover is brand out of Australia… I love the clean and simple collection they designed for SS08,
You guys should have a look here for more info

I really like the new Dita collab’ with infamous vintage brand Cazal, The project features a very limited re-release of the Cazal 902 in exclusive Dita Eyewear color-ways

The 902 was originally released in 1982. Check them out here

We all thought that the Neo Californian Posh or even Donatella Versace will by taking care of the wardrobe for the Spice Girl last tour, but apparently it seems that its Cavalli himself who will design the costumes…

Master in the Art of Glamorous VIP, Roberto Cavalli is really happy to be the one in charge of the re-imaging of the Spice girls. From the five Spice Girls, its Victoria Beckham that has the in with Roberto. She is the one that asked him to design the outfits for the crew. He has designed a few silver outfits for all of them.

Really cool limited ( due to the availability of fabrics ) collection Vane Clothing have some nicely cut hoodies, sweaters and women pieces And if you’re in New York, make sure to swing by Union or Reed Space or on her online shop there’s some cool shit sitting there…

Part 1 & 2
A huge trend has risen lately in fashion; The Pop-Up Store. We have been following some of the freshest brands and Collectives popping-up in NY, LA, and London. what a better thing to do when you are visitng a place but throw together a store/ambiance where you can invite and host the people interested in your work. Paper Magazine hasnow taken it to another level. One hour ago I was at the launching of the 24 hour department store installation by Paper Magazine. what a brilliant idea and execution. I have been keeping an eye on their progress all week. They started setting up Monday to be ready by Tonight. i wanted to get there at exactly 6pm to see what it would be like outside, and as I predicted the line was growing fast and people were inpatient. I ran in to snap some pics and tell you guys all about it right away. the energy was great and the exhibitors were awesome. i cant wait to go back in the middle of the night to see what they are up to. Inside you will find exhibitors including Screaming Mimi’s, Opening Ceremony, Citizen-Citizen and many more.

Part 3 & 4
notes by the NatNat

Got there around 1:30 am
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New York based label Name Ribbon , has released their latest Summer 2007.

The bright 80’s colors are perfect for this summer. The 3/4 sweat pants is definitely something that we was waiting for a long time !
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London based label Jojo & Malou was conceived by Swedish designers Jojo Ericson and Malou Palmqvist. Each collection differs from the next by inspiration but always maintains a highly graphic aesthetic which in the last collection can be compared to other such pioneers as Cassette Playa and Jeremy Scott with a combination of some Ksubi style. they referred to their last collection as “magical-geek-chic”, not a bad thing for a geek to be. Spring/Summer 2007 | Spring/Summer 2006

and i is starting to make a buzz in the US market with its very strategic placements. it can be found at Opening Ceremony in New York (they will be opening their LA location very soon). Also look out for them in Fred Segal Man in Santa Monica for fall 07.

Hitting the streets from the underground with ultra 80’s inspiration and schoolyard sensibility Cassette Playa is probably the future big one in the market…Follow them closer…M.I.A and I.D. magazine are just a couple of their big fans already. Still too forward for the US market, with the exception of some NY hipster. Stay Tuned..