After last season review (see here)  on Francesco Scognamiglio’s brilliant avant-garde collection I was entirely excited to review the FW 09/10 collection. I have created this collage to feature what I thought were the highlights from the collection. The range of meticulously hand engineered pleated sleeves to hyper tailored lace dresses to slim and sleek; contrasted with Rock and Roll Chic, gold over-sized studded pants make me so vulnerable I almost feel the need to throw my hands up and surrender. He is without a doubt one of my top 10 favorite designers for the time and I highly doubt the possibility of him veering off that track.

Increasing amounts of luxury brands are beginning to explore the opportunities associated with online video. Tommy Hilfiger has launched TommyTV, Cartier has launched a series of short films with French filmmaker Olivier Dahan, Belvedere Vodka launched their Let It Rain campaign, with a clear intent for its provocative tone to make it viral.

The two best examples so far; Prada’s Trembled Blossoms, and now the surprisingly provocative Sergio Rossi viral from the Shoe Love series.

Here is Sergio Rossi – Shoe Love :

Prada – Trembled Blossoms :