It is risky to try to express luxury for an 18-28-year-old, wealthy male audience — and not turn them totally off. Rafael de Cardenas of New York’s Architecture at Large took on this challenge with the rebuilding of Ubiq Philadelphia, the destination of choice for sneakerheads from far and wide.
As sneakers and streetwear do not lend themselves all that well to wine-colored velvet or chandeliers, de Cardenas approached the redesign of the large store with a cold and bold, simplified black-and-white palette. Hard, black-lacquered surfaces, op-inspired patterns, harsh lighting and simplified displays mix with beautiful detailing and white ceilings and floors. - via Cool Hunter
