Could you wear the same outfit everyday for a year? Well, Sheena Matheiken is doing the unthinkable for a worthy cause.

She will don the same dress (don’t fret germafreaks she has multiples like Superman) for a full year. The challenge is for the charming fashion imp to rework the same black tunic dress into a Read the full story

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Eco fashion might not necessarily sound very cool. But it is. Ethical label Kuyichi, who design organic, fair trade fashion, have come up with a fantastic a/w 08 collection of denim, jackets and tops.

While Kuyichi first focus on style, evident in the great range of skinny jeans in purple and green, they are equally passionate about the way their clothes are created – organic cotton and fair trade.