In collaboration with the H&M design team, UXUS was invited to create the launch for the H&M Home Collection at their headquarters in Stockholm. The approach was to create a “gallery” of fun fashion home products which customers are encouraged to touch and explore.

H&M Home is a gallery/showroom using highly emotional product presentations, which verge on art, to encourage customers to engage with the brand.

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Following the much-anticipated Jimmy Choo for H&M, its now time to turn to the “Queen of Knits” Sonia Rykiel to be the next guest designer for Swedish Fashion mogul H&M. A lingerie collection will be launched across 1,500 H&M stores worldwide on December 5th, whilst the collection will also retail in major Sonia Rykiel boutiques across the globe.

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Just when you thought H&M had pulled every big name for their limited edition designer collections from their top hat, it’s time to think again.  After the Matthew Williamson collaboration, the brand announces its latest partner in design: Jimmy Choo.

“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too,” founder and president of Jimmy Choo, Tamara Mellon said today. “Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!”

The collection has been designed with the clothing in mind first. Shoes and handbags were created to compliment the apparel.

A peek at two shoes from the Jimmy Choo for H&M collection

H&M has previously collaborated on collections with both pop icons and designers, including Madonna, Kylie Minogue, Stella McCartney, Karl Lagerfeld, Roberto Cavalli, Viktor & Rolf and Matthew Williamson.

Girls one more time you are lucky (if you can buy it on time)…
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H&M and Designers Against Aids (DAA) have teamed up to fight aids with the new Fashion Against Aids Campaign once again. A new set of sexy celebrities have designed T-Shirts that will raise money for the fight against aids. Daniel Jackson did an amazing job of shooting these sexy stars.   25% of the proceeds will go to youth HIV/AIDS awareness programs. So bring a rubber and help support a cause worth looking fabulous for!!

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Ever since there was a confirmed statement on Topshop opening in NY, there has been a  lot of buzz around Topshop in the states. Now that it has opened you see the buzz in effect every time you get near the store. Its 4-floors of madness can hardly compare to any retailers success at the moment. Jammed with teeny bopper shoppers to savvy fashion editors you get a peep of the fashion rainbow in full range. But what about our loyal H&M, who has been bringing us fast fashion all this time there was no Topshop at hand. H&M as always has responded well by creating a very tightly concepted collection that all the fashion bloggers have been dying over. The grungy, 90’s-biker-chic vibe compressed into an item based collection that will have girls splurging away is a brilliant move on their part. I love to see hyper concentrated stylist bound collections translated into fast fashion.

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Yet another anticipated H&M collaboration, and perhaps the most exciting one yet for me. Comme des Garcon has created an exclusive collection for H&M which is said to hit stores the 15th of November. so set your calenders and get ready for big lines all over again. Here you can have a look at the fabulous look book created for the collection and a few specific deconstructed pieces. Read the full story

- Marimekko, a Finnish textile and clothing design company, is lending its signature vivid prints and colors to H&M’s Spring ‘08 collection. Starting in April, the retailer’s racks will be filled with popular patterns from the ’50s through the ’70s. Of the 50-something-piece collection, you can anticipate ’70s dresses, tunics, skirts, and shorts. We have a fun(ky) Spring ahead of us!

So today was the launch of the Roberto Cavalli Collection for H&M. His 20 Mens looks and 25 womens looks were available at 200 selected H&M stores worldwide. But as predicted it only took one hour for everything to disappear from the floor. People were stripping the mannequins to get their hands on whatever animal print they could get. It was a huge success! We love to see how icons such as Madonna, Lagerfeld, Voctor and Rolf, and now Cavalli are translating their genius into the commercial genius of none other than H&M. Thank god for the fashion FANATICS!