1948 is Nike’s creative playground-retail store neatly tucked away in the old brick railway arches between Shoreditch High Street and Curtain Road in East London. In addition to displaying and selling shoes, 1948 offers an entire art floor for events, installations and a social meeting point.

This installation in 1948 was created by Finland-born illustrator/artist/designer Kustaa Saksi who creates retro-futuristic kaleidoscopic imagery, daunting and irresistible. This installation is all about the historical fun journey of the Nike running shoe.  Saksi is a Finnsh illustrator and designer living and working in Amsterdam, via Paris for four years. Saksi sprawling scene creation has a pop-art, retro feel familiar to his other works, and it fits perfectly with Nike’s history as a brand. Saksi’s Volkswagen van and psychedelic colors illustrate the pre-swoosh era in an earnest and deliberately clunky way.
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Chanel Mobile Art installation

In 1955 Madame Coco Chanel launched the iconic, quilted ‘it’ bag 2.55. Now, fifty-three years later, Chanel have decided to make the bag the center of attention once again, namely the center of a traveling exhibition entitled Chanel Mobile Art. Twenty international contemporary artists have reinterpreted the classic Chanel hand bag and designed everything from a gold quilted guitar-shaped shoulder bag to a giant 2.55 lying thrown on the floor. The exhibition opened in Hong Kong in a futuristic, curved glass pavillion designed by Zaha Hadid, which was the first stop of a two-year world tour, where the artists have smoothened the fine lines between fashion design and art. “We don’t need art, but we cannot live without it,” said Karl Lagerfeld at the opening of Chanel’s Mobile Art pavilion in New York City’s Central Park. The exhibition will move on to cities like London, Moscow and Paris.