Barely a year after Sacha Baron Cohen’s infamous reality-comedy Borat turned into a cultural phenomenon, the British export is back at work attacking middle-American values. As soon as the unexpected sacks of Borat cash started piling into the 20th Century Fox offices, Cohen signed a huge deal with the Universal Studios for his next venture into film. The comedian elected to create a feature dedicated to another one of his stock guerrilla comedy characters: Bruno. Cohen has been performing as Bruno for years on Da Ali G Show. In fact, it is the last character from that television series to star in a film (Ali G made a jump to the big screen with Ali G Indahouse in 2002). After this project, Sacha will finally be forced to create a new character. Read the full story