Carine Roitfeld and Emmanuelle Alt created one of the biggest editorial of French Vogue history:  ‘ADN de la Mode‘, shot by Inez van Lamsweerde & Vinoodh Matadin, every single models is present, wearing the key pieces of every single high-end designers, and if you are wonder how they booked everyone ?! Easy, during Paris Fashion Week, when pretty much everyone was in town for the runways. One outfit (or two) per model, simple background, nice lighting and that’s it! Each look creates an iconic image that embodies each designer…SEE FULL 38 PAGES EDITORIAL HERE

Read the full story

Is there a Trend Spotting on the 1950’s era !? Think Stewardess, Nautical and Pin-ups… Looks like it, right ! We have been felling this Trend for a while now, and it start happening more and more… Look at the Tim Walker shoot of Lily Donaldson for Vogue UK in March and the Bon Ton Eccentrico for Flair Magazine by Chad Pitman (July 2009) for examples or even the 50s Hollywood Glamor by Steven Meisel. We did a 1950’s Stewardess inspired photoshoot last Monday, you will see the images pretty soon (once I spent hours retouching it…). You have to Trust us, its coming strong and Fashion is already adapting it as we speak…

Read the full story

[youtube]http://www.youtube.com/watch?v=impHycAssD4[/youtube] Dancing to Beyonce, wearing fabulous clothes, singing with bananas…some silliness from top models Lily, Gemma and Hilary.