The British Fashion Council today announces that designers Christopher Kane, Erdem, Marios Schwab and Roksanda Ilincic have been chosen to receive British Fashion Council Fashion Forward sponsorship.
The scheme, established two years ago, provides financial support to UK-based designers who are in the early stages of developing their business and have already established a profile at London Fashion Week. The award, partly supported this season by the London Development Agency, consists of a substantial cash prize, to be used towards producing an on-schedule catwalk show at London Fashion Week, and has been previously won by Giles Deacon, Jonathan Saunders, Richard Nicoll, Jens Laugesen and Sinha-Stanic.   Christopher Kane, Erdem and Marios Schwab are all being awarded Fashion Forward sponsorship for the first-time. Roksanda Ilincic is a recipient for the second time.

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There is one thing I look forward to more than anything else every Fall Fashion Week Presentation , Central Saint Martins Fashion Week Show is one place I can always expect to be surprised, inspired, and assured that our generation will, in fact, leave a mark in the crazy industry we still call fashion. The show has this feeling of freedom of expression and journey of concept. Not to say that the entire show prescribes this kind of sensation but there is always at least one shinning star, an undeniable success story to be written.

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