Apparently Audi has had this billboard advertising the new A4 up for months on Santa Monica Blvd in L.A.  The ad challenges BMW with an image of the new A4 and the pull-out, “Your move, BMW.” I know that comparison advertising can be very impactful, usually because its easy to remember the negative connotations, but the joke is usually on the antagonist, as seen here. After some months BMW responded, raising up a billboard across the street advertising the high-performance M3 and the word “Checkmate.” Finesse! But is this the final match or will there be a part 2 of this feud?

- thanks to AutoBlog for the tip.

Showtime Networks and Metropolitan Home have joined forces to present The Showtime House. They redesigned this $20 million Gramercy Park brownstone into “a beacon of modernism inspired by six Showtime original series,” set to unveil in September. The Showtime House is a perfect example of the kind of collaborations that we will probably start to see in this economy. Collaborations have been growing more and more popular but they have been few and rare on this scale, and what a brilliant marketing stunt! The interior desiners will be drawing inspiration from Dexter™, Californication, The Tudors, Weeds, The L-Word® and United States of Tara to create these spaces. Below is my favorite.

Dexter – Dining Room by Amy Lau, Kitchen by Johnny Grey Studios

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