Maybe you weren’t in LA when the Lichtenberg pop-up store began at New High Mart. The opening party was a success, but more importantly this bold experiment in retail marketing is taking off, especially with the recent Paper Magazine 24 Hour Pop up store.

What does a Pop-Up store look like? For more pics, check out New High Martst Flickr Set.

For those in LA, come down to Chinatown for the opening reception of New High
(M)art presents Brian Lichtenberg Pop Up Store ,on Saturday, November 3. The store is starting a series of one-of’s, and LA designer Brian Lichtenberg will be the first to showcase his one-of-a-kind designs.

For the address, link to New High (M)art