1948 is Nike’s creative playground-retail store neatly tucked away in the old brick railway arches between Shoreditch High Street and Curtain Road in East London. In addition to displaying and selling shoes, 1948 offers an entire art floor for events, installations and a social meeting point.
This installation in 1948 was created by Finland-born illustrator/artist/designer Kustaa Saksi who creates retro-futuristic kaleidoscopic imagery, daunting and irresistible. This installation is all about the historical fun journey of the Nike running shoe. Saksi is a Finnsh illustrator and designer living and working in Amsterdam, via Paris for four years. Saksi sprawling scene creation has a pop-art, retro feel familiar to his other works, and it fits perfectly with Nike’s history as a brand. Saksi’s Volkswagen van and psychedelic colors illustrate the pre-swoosh era in an earnest and deliberately clunky way. Read the full story
Ahah How cool is this Viral concept from Nike! The Tshirt Gun ! One more time the creatives behind Nike are just on point with their viral marketing. A pretty sick video featuring St. Louis Rams running back Steven Jackson, but it seems that people on the net believe that its a real product ! A $1500 fake tshirt Gun ( and pretending its already Sold Out ! ) Nike : Just Genius !
Swiss foodie blogger, Sooishi, collaborated for the Nike Switzerland Air event with +41. She set out some very precise lil’ Nike-inspired snacks. Mega-creativity and execution on this girl’s part, I can’t imagine piping those petit cheese doodles into perfect swooshes.
P.S. Its amazing how much French your mind digs up when reading her blog, perhaps it’s the beautiful pics as seen on Flickr.
Olle Hemmendorff was commissioned, together with 7 other creatives/designers/photographers/artists, by Nike to interpret a Nike Sportswear icon. He got the Air Max 90 and decided to turn it into a hamburger.
You can see all 8 pieces at the 1912 space inside Sneakersnstuff in Stockholm, Sweden. I’m just curious if he makes a fresh one every … minutes.
Ok, I guess almost everyone knows that it’s a montage, a superposition of 2 videos: one of him jumping and the other one of the car passing…A nice work for this viral marketing Ad by Nike for their release of their new shoe : The HyperDunk !
[ funniest thing for me is when Kobe say : " Do not try this at Home !" ahahah Come on Kobe, how many people can drive their car at home ? ] lol
This 25-year-old Greek Graphic God has got me in awe with a portfolio beyond his years. Some of Theo Gennitsakis clients include L’Oreal, Nike for Clark Magazine, Le Coq Sportif, Hermes, Diesel and Saab. His work is available for viewing on his website. If you love color, brilliant composition and surreal imagery you must visit Theo Gennitsakis.
My buddy Manu Custom aka Art Force One is still one of the Godfather’s of the game. His unique custom work on Nike’s and Vans continues to evolve and grow a bigger and bigger sneaker head following. Manu just launched his online store ! So if you feel like having some super rare sneakers in your collection hit up Art-Force-one.com
To celebrate the final game of the 2006 football world cup in Germany we have a special treat for you: together with Nike we are giving away three of the 2nd edition Joga Bonito Bookzines. —>Nike Joga Bonito
The package – containing book, record, and a set of Be@rbricks dressed in the national team outfits by Nike – was launched with the Nike Air Footscape Wovens and team jerseys in Milan earlier this year. Only 2006 of these packages were produced and given away to friends of Nike. Nike Joga Bonito Bookzine, launched April 2006. View the Beinghunted Feature for more info: Nike Joga Bonito
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