55DSL collaborates with Japanese jewelry line, Complete Technique to release an exclusive speaker pendant. To commemorate the new line, a celebration will ensue at the 55DSL store in NYC tomorrow. The joint venture will feature this exclusive pendant available solely at the 55DSL in NYC. Doors open from 6:30 pm – 8:30 pm and music will be provided by “Future Shock” which includes the stars from the upcoming MTV move, “Made in Queens” and an open bar provided by Red Bull (with vodka, of course).

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The best way to start a weekend is at a open bar. For those of you around the area (and by “area”, I mean Santa Monica), John Varvatos and Fred Segal are hosting a open bar to kick-off the new shop. While you’re there, check out the shop-within-a-shop celebrating JV’s CBGB store and all of the noted designer’s clothing. The reception starts at 6 p.m. Enjoy!

Fred Segal Santa Monica, 420 Broadway, Santa Monica, (310) 451-9002, johnvarvatos.com