Friday early afternoon started the 2nd annual Paper Magazine Pop-Up Store. It was located on Sunset Blvd just across the Hustler store and was packed with people inside and outside in line. I withheld long enough to make one full turn, take a quick look at everything and shoot some style. The unbearable smell of damp Hipsters and chaos had us out before we knew it.

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Maybe you weren’t in LA when the Lichtenberg pop-up store began at New High Mart. The opening party was a success, but more importantly this bold experiment in retail marketing is taking off, especially with the recent Paper Magazine 24 Hour Pop up store.

What does a Pop-Up store look like? For more pics, check out New High Martst Flickr Set.

Part 1 & 2
A huge trend has risen lately in fashion; The Pop-Up Store. We have been following some of the freshest brands and Collectives popping-up in NY, LA, and London. what a better thing to do when you are visitng a place but throw together a store/ambiance where you can invite and host the people interested in your work. Paper Magazine hasnow taken it to another level. One hour ago I was at the launching of the 24 hour department store installation by Paper Magazine. what a brilliant idea and execution. I have been keeping an eye on their progress all week. They started setting up Monday to be ready by Tonight. i wanted to get there at exactly 6pm to see what it would be like outside, and as I predicted the line was growing fast and people were inpatient. I ran in to snap some pics and tell you guys all about it right away. the energy was great and the exhibitors were awesome. i cant wait to go back in the middle of the night to see what they are up to. Inside you will find exhibitors including Screaming Mimi’s, Opening Ceremony, Citizen-Citizen and many more.

Part 3 & 4
notes by the NatNat

Got there around 1:30 am
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