For the launching of the Sony Vaio P Series notebooks, Sony has unleashed a brilliant marketing campaign in Grand Central Station, NY. To promote its VAIO line as lightweight and fashionable laptop, they hired Models and partnered with six fashion designers to create outfits for models that pose as window mannequins. The real-life models use choreographed robotic motion to make them look just like a mannequin. They are unleashed in the streets of New York until February 14 and they offer people demonstrations and trials.
