What do you think Streetstyle photography is for? It is not only to see who is where and who wears what, but to analyze trends. In the past few years, but more specifically in the last year, streetstyle photography has been booming during Fashion weeks, from Paris to London, New York to Milan, now you have more photographers outsides the runways than inside…

It all started with celebrity streetstyle photographer The Sartorialist aka Scott Schuman who started to showcase his street finds on his blog in September 2005, and then… the others followed… Paparazzi of the unknown, they shoot models, editors, stylists or random people who have good or interesting style. All those pictures are called ‘Data’ in the trend world, data to analyze and read what’s coming next : details, colors, prints, cuts, accessories, ways of wearing, every single details is important. Trends agencies (like TrendLand’s friend FashionSnoop) have their own photographers traveling the world to shoot what’s cool and hot for the future seasons. And you can be sure that all those photographs are analyzed by all the designers from Marc Jacobs to H&M…I have compiled some cool shots from this Paris Fashion Week for your right here. So can you read the Trends?

Read the full story

Our friends have began to realize a project long awaited. Who doesnt take inspiration from their local ‘Street Crusaders’. With so little in their pocket and no home to prep themselves in they still manage to set the trends. Cookie wears oversized pendelton flannel, with loose fitting pajama pants, the oversized boy look. Teb wears vintage 1980’s nylon jogger jacket with, bright blue pants, for an ultimate sporty 1980’s look. these two characters are right on target. so listen up kids, be sure to hit up Homeless Chic and stay tuned with raw street fashion hereos.