Mini Cooper celebrates its 50th anniversary this year. Am I Collective worked with agency Blackriver FC on the “Through the Ages” (viral) campaign that features typographic elements creating the shape of the car. Each phrase represents a specific era in time.
After the print campaign Am I Collective suggested the idea of using its illustrations in an animation. Blackriver FC was quite keen and loved Am I Collective’s treatment, giving them the go-ahead and creative freedom to create a viral ad that matches the Mini Cooper’s playfulness and energy.
So now Chanel is starting to get interested in the web campaigns, and especially for their Coco Cocoon line, after using the help of Lagerfeld and Lily Allen for the AD campaign (here) – They are now spreading this viral Campaign using Trendy Model/Blogger Daul Kim (see blog here) – Im not crazy about this video production, but…
Ahah How cool is this Viral concept from Nike! The Tshirt Gun ! One more time the creatives behind Nike are just on point with their viral marketing. A pretty sick video featuring St. Louis Rams running back Steven Jackson, but it seems that people on the net believe that its a real product ! A $1500 fake tshirt Gun ( and pretending its already Sold Out ! ) Nike : Just Genius !
And its again André and his graffiti character Mr. IX the star of this viral video for the Belvedere IX Vodka campaign. A pretty cool video where Mr. IX come to life and invades NY, from the Bowery Hotel to André’s own Club Beatrice. Its also interesting to see how the Belvedere IX campaign has been spread all over the internet, You cannot miss it ! From this viral video to the fully customed theme the campaign has been everywhere… Also a little exclu for you, André will open really soon his own club in LA, and you can never imagine where !? At the Magic Castle, yes sir!! Look forward to some crazy parties…
