For the 5th day of our WAD Marathon I would like to feature an editorial praising the style and character of Karl Lagerfeld, entitled K as in Karl. Lagerfeld’s style has become an iconic style reference. So much that even his peer, designer Roberto Cavalli came dressed as Lagerfeld for last years Halloween Ball in New York. They did a great job on the casting and styling of this shoot, each character looks like a reincarnation of Lagerfeld. Lovely!

Stay tuned for more of the WAD Marathon as we make our way to Day 6.

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WAD Magazine is the most exciting magazine to receive in the mail, and it all starts with the cover. If you were to remove the display text logo from the cover of every magazine, I can a guarantee you would have a very hard time differentiating one magazine from the next. WAD on the other hand could probably only be mistaken by a blind person. Their cover art is always a social commentary on some urban pun photographed in a very minimal and specific way, generally exposing some part of the body. Try matching that up with another magazines cover concepts. hmmm, pretty difficult, right? Well that because of their name, WE’AR DIFFERENT! I have chosen some of my favorite covers to feature here and a lot of these issues are still available for order on their websites issue archive. Stay tuned for day 4 of the WAD Marathon.

In honor of the 10th anniversary of one of our all time favorite mags, Trendland has decided to do a 10-day-WAD-Marathon. WAD is an acronym for WE’AR DIFFERENT. The name which reads two ways is a fair self-proclaimed boast whether you catch the We-are-different or wear-different assertion first. The last and current issue of WAD (March, April, May 2009) is bursting with original Mag of Fame content and if I could I would scan every page for my digital archive. But given that we too are celebrating their ten years we should be digging past the spiderwebs to bring back the creative ingenuity that the mag was founded on. So stay tuned this week for all the upcoming WADNESS!

To open the Marathon I would like to feature the birthday cake editorial from the current issue entitled “A Piece of Cake”, which makes my eyes and mouth water in way that far too few editorials can now a days. All the cakes were made by The Cake Store in London.

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French Photographer Mathieu Deluc have a really nice portfolio, working with pretty good amount of fashionista Magazines ( WAD, Elle…) and designers, He arrived into the world of photography a little bit by hazard – It happens after working as art Director for a pret a porter brand : “ In the prêt-à-porter, I was in charge of the choices of the materials, the casting, the shows. One day, I decided to make photos of the lastest collection. A nice British stylist saw those photos and asked me to do some for her magazine. I told her that I was not a professional photographer, but she insisted. I really enjoyed shooting those stories. An American writer saw these and asked me to do a book for Abrams/éditions de la Martinière. During this production we did some photos for Elle international. Thus, began my professionnal career! ” Pretty cool story and beautiful work Mathieu ! Bravo

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